One ongoing partnership across brand, content, commerce, recruitment, local search, paid acquisition and the systems that keep more than thirty salons aligned.
One studio can hold a multi-site brand together: the identity, the sites people book on, and the spend that fills the chairs.
The brief
A grooming group that had outgrown being marketed salon by salon. Every location was solving the same problems separately. A site, a booking flow, a feed and an ad account existed, but none of it looked or worked like one company.
01
Brand and content
Brand decisions, campaign graphics and the content system run through one studio, keeping more than thirty salons recognisably part of the same company. We also developed the group operations manual and redesigned parts of the haircare range, carrying the identity into the tools people use and the things customers take home.
For a multi-location group: one visual and verbal system that can stretch without every branch inventing its own version.
02
Websites and software
The e-commerce build brought haircare and academy courses online. A recruitment platform, an interactive location finder, an email bulletin and a shared site system followed. A new salon can now launch from structured content instead of starting another website from zero.
For a growing network: digital infrastructure that makes the next location faster to launch and easier to keep on-brand.
03
Growth
For Watford, the website, technical SEO, GEO and Google Ads connect a search to a real appointment, generating hundreds of new clients rather than reporting success as clicks. For Dubai, paid social and Google Ads work with a steady supply of content to turn the brand into a reliable acquisition channel.
For a service business: search and social tied to customers and revenue, not reported as reach alone.
- Hundredsof new Watford clients generated through Google Ads
- $100k+Dubai revenue generated through paid media
Selected work
One relationship. Many kinds of output.
A deliberately mixed edit of the work: acquisition websites, group platforms, campaign design, illustration, print and physical brand extensions.
Also a Nowhere Near Group client. Group tells you what the business did. This page is what we made.